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Conclusion. Current research strongly supports the main hypothesis that the higher a design's/advertisement's match coefficient, the higher its probability of being chosen over competing ads/products (click through rate). There is a near linear correlation between these two variables. Their regression equation predicts the rise of click through rates. The VisualTargeting® Strategic Design System™ is extremely helpful in measuring, predicting and multiplying visual advertising effectiveness independently from its content or artistry.

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